Water,optional.
A cloud of gentle foam that cleanses your hands without a sink. Dispense, cleanse, pat dry, and carry on with your day.
Three steps. No sink.
Four clouds to choose from
Build your own bottle.
Choose every detail and watch your bottle change as you go. A gift nobody else will have.
- From 150 to 1,000 sprays, in four sizes
- Six scents and four skin essences
- Paint the label and add a name in gold
Start here
For carry-ons, desk drawers and the moments in between.
- The 50 ml Travel size fits airline liquid limits.
- Twist-lock pump and clear dome cap, so nothing leaks in your bag.
- Cleanses away the day without leaving skin sticky or tight.
- Refill pouches keep it lighter on the planet.
The gift for the friend who's always on the move.
Two Travel bottles, a linen cloth and a lilac pouch in a watercolor box with a gold seal.
Be first to try new scents
Launch news, refill reminders and the occasional early offer.
The collection
Every size in four scents. Travel, everyday, refill and gift, or paint your own.
Complete the ritual
Build your own bottle
Choose how many sprays you need, your scent and your skin essence, then paint the label and add a name in gold.
About 0.2 ml of foam per spray. Custom bottles are made to order.
Dispense. Cleanse. Pat dry.
The Pure Foam is a rinse-free foam. It lifts away the day in seconds, then you simply wipe or pat your hands dry.
Wherever there's no sink
The carry-on
Flights, trains, long road trips.
The desk
Between meetings and lunch.
The car
After fuel stops and takeaways.
The gym bag
After the run, before the ride home.
What's inside, in plain words
A short list of gentle ingredients, chosen to cleanse without water and leave skin soft.
Plant-derived glucosides
Mild cleansers from sugar and coconut that lift dirt and turn into a soft foam.
Glycerin and aloe
Draw in moisture so hands feel soft, not tight, after you pat dry.
Panthenol
Pro-vitamin B5, a classic skin-comforting ingredient.
Gentle preservative
Keeps the formula fresh and safe for as long as you use it.
Nothing harsh
Good to know
Is it a hand sanitizer?
No. The Pure Foam is a cleansing foam. It removes dirt and refreshes your hands without water. It is not a germ-killing product.
Do I need to rinse it off?
No. Rub it in for about 20 seconds, then wipe or pat dry with a cloth or tissue.
Can I fly with it?
Yes. The 50 ml Travel size fits within common airline liquid limits for hand luggage.
Is it suitable for sensitive skin?
Choose Bare, our fragrance-free scent. As with any new product, try a small amount first.
Clean hands shouldn't need a sink
The Pure Foam began with a simple question on a long journey, with sticky hands and no tap in sight.
We kept running into the same moment: on trains, in cars, at our desks, after a picnic. Sanitizer leaves dirt and dryness behind. Wet wipes dry out and end up in the bin. We wanted something that actually felt like washing.
So we made a soft foam that cleanses without water, put it in a bottle we'd be happy to leave on display, and wrapped it in a hand-painted watercolor label.
The idea behind our gold mark
Made with care
Every scent has its own watercolor, painted by hand. The bubble mark shimmers on every label, and the name is pressed in real gold foil.
Lighter on the planet
Our bottles are refillable, and refill pouches use far less plastic than a new bottle each time.
Thoughtful gifts, beautifully boxed
Gift sets for friends and family, custom sets for companies, and The Pure Foam as an amenity for hotels and lounges.
The Travel Gift Set
Two Travel bottles, a linen cloth and a pouch in a watercolor box.
ShopCorporate gifting
Labels painted in your brand colors, your message on the box, delivered to every address.
Amenity program
The Pure Foam in rooms, lounges and spas, with bulk refills.